Babale socks will be
available for purchase from amazon.co.uk from different European countries from
today.
In order to overcome
the economic crisis caused by the pandemic and to return to the old work rhythm
of the social enterprise, Babale aimed to export it’s products outside of
Georgia.
This goal was achieved with the support of the Georgian Center for Strategic Research and Development.
Babale was established
in 2019 with the support of the Bank of Georgia. The Bank of Georgia funded the
implementation of the project with GEL 50,000 within the framework of social
entrepreneurship support. The design of the socks is inspired by the paintings
of Georgian artists, national heritage and children with Down Syndrome.
Babale has 11 uniquely
designed socks, and has additionally developed 5 new socks designs for amazon,
prepared personalized product packaging featuring reproduction of sock
inspiration and a brief history of the author.
Proceeds from the sale of socks are used to support the development programs, education and employment of people with Down Syndrome.
Babale became the
winner of the Grant Competition for the 2020-2023 Program of the Georgian
Center for Strategic Research and Development with the support of Bread for the
World - within the framework of the project "Coping with the New Reality
Caused by the COVID-19 Pandemic and Crisis". As a result, the organization
was given the opportunity to export products on amazon.
The product was
launched on the British Amazon with the support of Beechwood Trading.